Germany market entry

Germany is Europe’s largest economy. The restaurant industry is in our opinion underdeveloped, and mostly exists of mom-and-pop businesses. When comparing to countries with a more mature restaurant industry, such as the UK, the German market seems ready to catch up, making it a huge market opportunity for many restaurant brands. In addition, as Germans are conservative with regards to new trends, many brands will find that trends that are maturing in other markets are barely getting started in Germany. 

However, this market is not without it’s challenges.  For one, German’s are notoriously value conscious. Furthermore, consumer preferences are often idiosyncratic, and the local bureaucracy and red-tape can be difficult to navigate.

Based in Berlin, we are experts on the German market. We help your brand entering this market successfully, and can give expert answers to questions such as:

  • What is the market potential in Germany for your brand?

  • What is an appropriate pricing for this market?

  • Where should your restaurants be located?

  • Who are the major players in the market?

  • Do you need to make any adaptations to your brand?

  • What city is the best for launching your brand?

  • What are the brands most similar to yours?

Food delivery implementation

Delivery is one of the big trends currently shaping our industry. Whereas only fast food places used to do delivery, customers can now get virtually any food ordered online and delivered to their doorstep. Ordered meals tend to replace meals bought from a grocery store, so delivery is a large business opportunity for restaurants. However, it comes with a lot of challenges: Should you deliver yourself or outsource to a service provider? What online channels should you use? How do you present your food for delivery? How should this channel be integrated in your operations? Should all outlets do delivery?


Having worked on food delivery projects both on the restaurant side for a major German brand and on the service provider side, we are experts on this field.


Whether you are looking to buy, sell or invest in a restaurant, we can help you with professional valuation services. Using a combination of advanced financial modelling and deep knowledge of restaurants, we offer expert advice and help you getting the right deal.

Site analysis

Signing a new lease is a huge financial commitment. By identifying and evaluating the key business drivers  in the area, we help you making a more educated decision.


We go beyond mere demographics, and aim for a deeper understanding. By properly mapping out the area, and understanding what makes it tick, we provide a nuanced picture that answers the real questions about the attractiveness of the site for your brand.

New venture development

Whether you are looking to invest in a new concept, or looking at new ways to organize your business operations, we can do the analytical footwork.  Through modelling costs and benefits, we help you maximize the chance of success, and make you understand the main success factors for your project.

Strategic projects

We can help you optimize the profitability of your brand, through analyzing your business and delivering actionable recommendations. With our expert knowledge of the restaurant business, we can help you with a wide range of questions. What is the optimal size for your outlets? What areas work better for your brand? How should your operations be structured?

Get in touch, and we will discuss your unique problems, and how we can help you. 

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